Southeastern Grocers has launched a range of cannabidiol (CBD) products at 152 Winn-Dixie and Bi-Lo supermarkets in Florida and South Carolina.
The Jacksonville, Fla.-based grocer said Monday that the stores now offer 65 CBD items, including topicals such as oils and ointments, supplement pills and pet products. Brands include Charlotte’s Web, Plus CBD Oil, MedTerra, Veritas Farms, Sunsoil, Irwin Naturals and Harmony Hemp.
Southeastern Grocers said the rollout marks the debut of CBD products at its stores and makes the company the first conventional retailer in the Southeast to sell all three varieties — topical, supplement and pet CBD items.
The CBD suppliers underwent a rigorous, nearly yearlong evaluation, and Southeastern Grocers is “very confident in their quality and reliability,” a spokeswoman for the retailer said. The products are being positioned as alternative remedies, as the category is seeing increased consumer demand. One in seven U.S. adults now use CBD products, according to a Gallup poll cited by Southeastern Grocers.
“We are constantly evaluating potential new products that will provide our customers with the most relevant and up-to-date alternative treatment methods,” Andrew Nadin, executive vice president and chief customer officer at Southeastern Grocers, said in a statement. “With the growing mainstream acceptance of CBD-infused items across the United States, we will continue to diligently research additional ways to bring safe, high-quality products that can positively impact our customers’ lives.”