Reinventing the Shopping Cart

The first shopping cart was patented in 1940 and was reinvented in 1946. The first shopping cart in the United States was patented in 1940 by Sylvan Goldman. The cart had two baskets that sat on a folding frame, one on the top and one on the bottom. Grocery stores were much smaller than they […]

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What will it take to build a better shopping cart?

A university study finds shopping carts with two parallel grips, instead of the standard single horizontal handlebar, could boost sales by 25 percent for grocers versus standard carts because they work the biceps instead of the triceps. “Psychology research has proven that triceps activation is associated with rejecting things we don’t like – for example […]

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Food safety: the dirty truth about shopping carts

Media Contact: Kirsten Hollansworth | Communications Graduate Student | 405-744-0442 | kirsten.hollansworth@okstate.edu Walking into a grocery store, most shoppers are focused on their shopping lists to avoid forgetting essential household items. When selecting a shopping cart, most people center their attention on avoiding that undesirable squeaky wheel. But a positive shopping experience can easily go […]

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