How Digital Signage, Sanitation & Retail Media Collide

In today’s retail landscape, shoppers expect more than just clean aisles—they want engaging, tech-savvy experiences too. Meanwhile, brands are clamoring for smart ways to connect with customers right where decisions happen. That’s why CartWipes is bridging three powerful trends—digital signage, in-store sanitation, and retail media—with a game-changing solution: free CartWipes dispenser stands equipped with digital ad screens. It’s not just about safety and cleanliness—it’s about turning a simple hygiene station into a high-value media asset for retailers.

Why Entryway Engagement Is Prime Retail Real Estate

First Impressions Drive Lasting Impact

The moment customers grab a cart—or sanitize the handle—they’re fully present. Digital screens in this zone ensure maximum visibility when the shopper’s attention is at its peak.

Hygiene as an Expectation, Not a Perk

Post-pandemic consumer behavior shows hygiene isn’t optional—it’s expected. By offering sanitation tools, your store earns trust—and attention—that can be monetized through advertising.

The Power of Digital Signage in Retail Today

Boosting Sales and Brand Recall

Retailers using digital signage saw an average 32% increase in sales, and shoppers demonstrated a 55% higher ad recall rate AIScreen. Additionally, 74% of customers reported that digital signage influenced their purchase decisions, and 65% said it increased how much they spent EMARKETER.

Amplifying Shopper Engagement and Satisfaction

Across industries, 64% of businesses noted improved customer engagement, while 84% saw stronger brand awareness through digital signage risevision.com. In-store, it’s also been shown to increase foot traffic by up to 24% and enhance customer satisfaction by 46%.

Retail Media Monetization Made Easy

How Ad-Supported Hygiene Pays for Itself

In many cases, Carts and Parts, Inc. offers the sanitizer and dispenser free to stores, replacing costs with revenue from ad impressions. It’s a win-win: no upfront or operating cost to the retailer, but a platform that pays for itself—literally.

Why Brands Covet Entryway Ads

These high-exposure spots deliver maximum impressions, especially when aligned with health-conscious messaging—boosting CPMs and targeting value through context.

CartWipes Dispensers—Where Safety Meets Sales

What Makes Our Solution Unique

• A compact, hygienic dispenser coupled with high-visibility digital signage
• Zero cost and maintenance burden for retailers
• Professional ad agency partnership ensures polished, effective campaigns

Easy Installation, Turnkey Maintenance

Our solution requires minimal footprint, integrates seamlessly with digital content management systems, and ensures remote updates—so you control the messaging without taxing store staff.

Future Trends: In-Store Media’s Growing Role in Omnichannel Campaigns

From Cart to App: The QR Code Experience

Engage shoppers beyond the screen—add QR codes to link to coupons, loyalty programs, or product pages for seamless cross-channel engagement.

Integrated Analytics & Real-Time Optimization

With modern in-store retail media, analytics let you measure ad performance, understand shopper behavior, and optimize campaigns in real time—even at the individual-screen level IABBroadsign.

Conclusion

CartWipes isn’t just a hygiene solution—it’s a powerful media channel, strategically placed at the most valuable point in the store. By merging digital signage, sanitation, and retail media, you’re providing trust, visibility, and revenue, all in one place—right at the cart.

Frequently Asked Questions

1. What is a retail media network and how does it benefit my store?
A retail media network (RMN) refers to in-store or online platforms where we can sell ad space to brands looking to reach their customers. With CartWipes digital ad stands, your store becomes part of this growing trend—turning your entrance into an ad-supported hygiene station that generates passive revenue.
📞 Interested? Call us at 1-800-424-2278 to learn how to get started.

2. How can digital signage increase in-store purchases?
Digital signage influences buying behavior by displaying targeted, timely messages at the right moment. Whether it’s highlighting a sale, a new product, or a loyalty program, these screens drive engagement and encourage more purchases.

4. What types of ads are displayed on CartWipes monitors?
Our advertising partners sell ad space that is industry specific and appealing to your shoppers. They often depict health tips, local offers, national campaigns, or brand awareness messages. Content can rotate by time of day, season, or even shopper demographics.

5. Can the displayed ads be localized for better targeting?
Absolutely. Our system allows geo-targeted content delivery so that your store receives relevant ads that resonate with your local audience.
📞 Want to discuss your store’s targeting options? Contact us at 1-800-424-2278.